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Good Word Digital Announces Acquisition of Convergineer

Good Word Digital expands communications and software development expertise with boutique Northern Virginia consultancy.

Baltimore, MD, February 5, 2015– Good Word Digital, a Baltimore-based digital communications agency that specializes in working with companies, organizations and individuals to promote and protect reputations across all media, has acquired Convergineer, a content and software development consultancy based in Alexandria, Virginia. Convergineer was a subsidiary of eSolutions 360, LLC.

Click here to learn more.

Don’t forsake your existing customers for the ones you hope to gain.

Whether your existing customer base has purchased from you in the past six months or not, each one of them is STILL your customer.

That means that at some point, they cast their vote for you and you have an existing relationship with them that you need to maintain. So why are you working harder to build new customer relationships when you could be working to strengthen your existing ones?

Stop reinventing the wheel. Convergineer’s Marketing-as- a-Service model focuses your marketing efforts on customer retention and loyalty.

Convergineer’s ideal clients understand that the days of doing the same things repetitively and expecting different results are over. They know the impact of effective content and efficient technology and realize that the development of both is ongoing. They’re sharp enough to recognize when these skills don’t exist internally, and they aren’t afraid to invest in external talent. These clients are usually businesses that desire to grow their relationships with their current customers intelligently, but haven’t done so because they lack time and resources.

Want to focus your marketing efforts on customer retention? Sign up here and receive a copy of “6 Myths Blocking Your Digital Engagement,” our white paper that helps you attack social media strategically and realistically to promote your company/organization.

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How It Works

 

The cornerstone of our Marketing as a Service model is RetainGO, our multi-channel marketing software that easily executes campaigns that encompass email, social media, SMS and direct mail marketing–all from one web-based software interface.

 

Gather keyword data from your website

We use our text analyzer to comb your website for relevant keywords. This exercise tells us whether your website content contains the best keywords to define your business and brand to your customers.

Clean your customer contact list and gather new information about these contacts.

Once you upload your customer contact list to RetainGO, the software uses the Validate-Verify-Enhancement process to ensure the highest level of accuracy of your contacts’ information, correct postal addresses and flag invalid email addresses for updating. RetainGO then combs the web for any additional information about each contact, like social media accounts and photos.

Set up customized campaigns based on the information you gathered about your customers.

Once you have a complete picture of who your existing customers are, we help you devise campaigns that encompass email, direct mail, social media and/or SMS text messaging marketing. We help you develop the best strategy possible for your campaign and write the content necessary to communicate to your customers.

Monitor and evaluate the success of your campaign.

RetainGO's in-depth reports and dashboards provide you with the business intelligence needed to determine what aspects of your campaign work and what needs improvement.

Repeat with retention as your goal.

One of the best parts of RetainGO is that it will continually validate postal addresses and email addresses and locate any additional information on the web about each of your contacts. This means that you can constantly refine your marketing and increase the intelligence of your campaigns over time.

Still not convinced that our Marketing as a Service model can help you turn existing customers into repeat customers? Check out the top five benefits of working with us:

 

Dedicate time to completing your most pressing projects.
We focus on building your content and marketing campaigns while you focus on the other 999 items on your to-do list.

Stay ahead of your competitors.
While you focus on your to-do list, it’s our job to remain abreast of rapid technology changes so that your marketing is always smarter and more efficient than your competitors’ marketing programs.

Alleviate the panic that you can’t get it all done.
There will never be enough hours in the day for you. We feel your pain. Feel better about having the support to accomplish more.

Eliminate the need to hire additional staff.
You might not be ready to invest in additional full-time marketing staff. That’s okay. We’ll handle your marketing without the sizable commitment.

Know where your marketing dollars are going.
RetainGO’s thorough dashboard reporting provides you a clear view of how your marketing dollars are spent and the results of your efforts.

Publications

Don't worry. You didn't exactly overpromise.

You just told your client that you could build them software, but you know you can't. HeavyLifters does the work that helps you deliver on your promise.

Hey, no one’s calling you a liar. We applaud you for recognizing an opportunity to provide your clients with additional services — even if you don’t exactly offer them in-house.

It’s okay. That’s what we’re here for. To do the heavy-lifting.

When you need to take your clients’ marketing/web projects a few steps further, HeavyLifters provides public relations, marketing, web design, advertising and consulting firms like yours with software development support to complement your current service offerings. Our software architects are vets averaging more than 15 years of experience building and working with enterprise-level software for the commercial and government sectors.

Maintain that “never say no” spirit. With HeavyLifters on your side, you’ll never fear taking on a complex project again.

Add some software building firepower to your service offerings. Sign up here and receive a copy of “Blindsided! Why the rapid pace of social media communication and measurement is leaving PR agencies behind.”

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HOW WE WORK TOGETHER.

 

Step One

Let's get to know each other and assess the size of the load.

Step Two

Tell your existing and potential clients that you now have a team that can build the software of their dreams that fits with their overall communications objectives. (We can even support you in pitch meetings.)

Step Three

Once the client says "yes," we begin building to their specifications. We can work directly with your project managers and management team or completely manage the project for you. We'll keep you informed of progress every step of the way to help you manage deadlines and costs.

 

Ready to make good on your promise to your client? Let’s talk.

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55% of marketing communicators can’t produce engaging content.

Don’t be one of them.

There’s probably a myriad of reasons why creating enough engaging content is a challenge for your company or organization.

Perhaps the burden of creating this content falls on just a handful of people. Maybe you have content projects that have stalled and you have no idea how to recharge them. Or it could be that there are so many stakeholders that have to touch your content that it’s nearly impossible to meet deadlines.

However, you don’t have to be a statistic.

Convergineer can help you complete your content projects on deadline from start to finish. We also have the in-house capability to use the necessary technology to propel your content forward in the eyes of your audience.

Tell us the biggest reason why your company or organization isn’t creating enough great content and receive a copy of “Breadcrumbs,” our 20-page e-book that helps you understand content marketing and develop an effective strategy.

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We’ve based our three content building tiers on our level of involvement in your content processes.

 

Content creation

Projects in this category involve writing content and completing revisions (usually two rounds) only. We develop a project plan for our work and coordinate with you to write and design each content project.

Content creation + project management

In addition to writing and revising content, this category involves managing the entire project from cradle to grave and corralling additional stakeholders for writing and vetting. This tier may include writing and editing content, establishing a workflow plan for the us and your internal team, managing this workflow and project milestones/deadlines, and working with the print or online designer of your choice to complete the content project.

Content creation + strategy + project management

Imagine the second tier plus additional strategic communications planning that may help you promote or expand your content project.

 

Still not convinced that one of our three tiers of content building can help you crank out the content you need?
Check out the top five benefits of working with us.

 

Dedicate time to completing your most pressing projects.
We focus on building your content while you focus on the other 999 items on your to-do list.

Alleviate the panic that you can’t get it all done.
There will never be enough hours in the day for you. We feel your pain. Feel better about having the support to accomplish more.

Eliminate the need to hire additional staff.
You might not be ready to invest in additional full-time marketing staff. That’s okay. Get your content projects completed without that sizeable commitment.

Get well-written content every time.
We build software. We build content. That’s it. We’re a small team, so we won’t claim to be your everything. But our exceptional people, laser-focused processes and dynamic tools and services prove that to yield big results, big teams aren’t necessary.

Get effective content project management.
Our clients don’t pay us to throw spaghetti at the wall and see what sticks. They pay us for process-driven approaches to building great content and even more amazing software. Our methodologies not only ensure that we achieve the desired results for our clients, but that the ride toward those results is smooth.

 

 

 Contact Us Now

Our offerings

 

Content Building

Content Building

We've based our three content building tiers on our level of involvement in your content processes. 

Marketing-As-A-Service

Marketing-As-A-Service

This model helps you focus your marketing efforts on customer retention and loyalty.

HeavyLifters

HeavyLifters

Your clients' web and marketing needs are progressing beyond your current capabilities. Propel those projects by augmenting your services with our software development offerings. 

RetainGO

RetainGO

Our new automated marketing campaign software allows you to manage campaigns that encompass direct mail, email, SMS and social media marketing within one clean and intuitive web-based software interface.

Partner with us. Win the work.
Deliver stronger client pitches. Add some software development and content building firepower to your service offerings. Contact us today, and let’s get started.

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Address (HQ)
5515 Cherokee Avenue
Suite 302
Alexandria, VA 22312
(703) 229-6249
info@convergineer.com 

 

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It’s easier to generate ideas but harder to execute them. Our leadership deck is stacked with decades of experience in not only generating great ideas but executing them to build motivating content and mind-blowing software.

Angie Sanders

Angie Sanders

Managing Partner

When sizing up new content projects, the first question I ask clients is, "What's your deadline?" The second is, "What's your vetting process?" And the third is, "Who's my hammer?"


Angie Sanders is a full-stack marketer with over a decade of experience in marketing communication strategy and messaging, content creation and design. As chief content architect, she moves client content projects from cradle to grave. She also trains clients on software and helps their staffs adjust to integration. Angie is the author of Twist, a fiction novel she self-published in 2008. She is also the 2014 president-elect of the International Association of Business Communicators DC Metro Chapter.

 

Omari Sanders

Omari Sanders

Managing Partner

"To give clients quality software solutions, you've got to truly understand the needs from the end user to the stakeholder."


Ever since his father brought home an IBM PC XT (Google it.) in 1985, Omari Sanders has pursued a passion for technology and software. The full-stack software engineer/architect founded eSolutions360 more than 10 years ago. His economics degree from James Madison University in Virginia helped him lead this company through the Dot.com bust and the Great Recession and stay true to the firm's core competency of developing dynamic and scalable web-based software solutions. Omari has developed software for federal government agencies, non profit organizations and commercial companies. His areas of expertise also include requirements analysis, automated marketing solutions and of course, all things economics-related.